Brickyard 400 Brings Big Business to Downtown Indianapolis Hotel

Released on = August 3, 2007, 10:20 am

Press Release Author = Brandwidth/Mandy

Industry = Food & Beverage

Press Release Summary = The expansion of the Indianapolis Motor Speedway racing
events to include NASCAR's Brickyard 400 (sponsored by Allstate) has spurred
business at several downtown Indianapolis Hotels.

Press Release Body = The Canterbury Hotel, a four-star destination hotel in downtown
Indianapolis, plans to promote signature amenities for race fans and racing teams
alike.

BODY
When the checkered flag waves across the finish line at the Indianapolis Motor
Speedway on Sunday July 29th, there'll be more than one winner. That's because the
addition of NASCAR's Allstate 400 at the Brickyard to the Indy racing bill has
spurred new business opportunities at several downtown Indianapolis hotels. The
Canterbury Hotel has seen a measurable rise in room and suite bookings as well as
traffic within Danielli, its acclaimed hotel restaurant.

"While purists might believe the Speedway is for Indy Car or Formula One racing, we
businesses would politely beg to disagree," said Mark McClure, General Manager of
the Canterbury Hotel. "Events like the Brickyard 400 bring additional customers to
downtown Indianapolis hotels and businesses, and helps us all showcase our great
city to people who may not think of us as a destination hotel or location
otherwise."

The addition of the popular NEXTEL Cup race brings nearly a quarter of a million
racing fans to the region annually. It's business that is critical to showing
corporations, sponsors and fans the kind of exceptional experiences that await them
in the city limits, and within its short list of destination hotels, adds McClure.

"Our services may expand to include special racing packages in the future," says
McClure. "But for now, we find that our newly focused dedication to a
European-inspired start-to-finish pampering really fits the bill for racing fans
looking for a unique and memorable stay in our fair city."

The Canterbuy Hotel in downtown Indianapolis is one of the city's most established
hotels, and features the award-winning Danielli restaurant for hotel guests and
downtown diners. For more on The Canterbury Hotel all the downtown Indianapolis
hotel has to offer, visit www.canterbury.com.

ABOUT
Since 1858, the site of the Canterbury Hotel in downtown Indianapolis has been home
to a wide array of distinctive lodging experiences. This tradition of excellence
continues with an outstanding, intimate luxury hotel featuring European traditions
and ambience. Designed to reflect the charm and historical quality of Canterbury,
England, The Canterbury Hotel continues to be a luxurious jewel in the landscape of
downtown Indianapolis hotels.



Web Site = http://www.canterburyhotel.com

Contact Details = CONTACT
The Canterbury Hotel
123 South Illinois Street
Indianapolis, IN 46225
Phone (317) 634-3000
Mark McClure
General Manager

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